Minette has been at the BSI since 2004. She started her career in artist management, launching a small independent classical label and achieving government sponsorship for a music education workshop project in regional schools.
She worked closely for many years with the violinist Vanessa-Mae, proudly following her meteoric rise from child prodigy to world-wide recognition. She co-ordinated Vanessa-Mae's management, personal representation, office administration and the organisation of international events and live performances, before moving on to develop her growing interest in marketing.
She studied at the University of West London, becoming a member of the Chartered Institute of Marketing, while setting up the music side of a small marketing and public relations consultancy and working as a freelancer on press and media campaigns for a diverse range of artists and bands.